Shopping and Patronage of Online Customers

The advent of the internet has given rise to new era e-commerce which is trading information, goods, and services via leading growth online shopping or e-shopping (Klakota & Whinston, 2008). Online business grown very fast due numerous preferences related purchasing on web lower transactions inquiry costs when contrasted with different types shopping. Through shopping, consumers can purchase more quickly, have alternatives, order products relatively minimal value (Cuneyt Gautam, 2004). Along these lines, Marketers painstakingly examined consumers' behavior towards spent billions dollars facilitate all demographics customers.This study aimed determine effectiveness patronage for stores, specifically among customers Philippines giant website- lazada.com.ph, identify those variables that satisfy them increase their patronage. This should enable store merchants most effective ways closing gaps between choose focus on.The outcome this will be necessary marketers, sellers, investors in it help formulate policies, frameworks, marketing strategies enhance penetration its Philippines. Additionally, findings from may also retailers improve quality consumers. inevitably add knowledge research area country by providing an up-to-date assessment sector.